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Privacy Policy

Last updated: August 2025

At Vale Farm Cottages, we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK data protection law.

1. Who we are

Vale Farm Cottages (“we”, “our” or “us”) provides self-catering holiday accommodation in Wales. We are the data controller for the personal data we collect through our website and booking system.

2. Information we collect

We may collect and process the following information:

  • Identity and contact details – such as your name, email address, phone number, and postal address.
  • Booking information – dates of stay, party size, special requirements.
  • Payment details – we do not process or store payment card information directly. All payments are handled securely by our booking partner SuperControl.
  • Technical information – such as your IP address, browser type, and how you use our website (via cookies and Google Analytics).

If we introduce email marketing in the future, we may also collect your consent to join our mailing list.

3. How we use your information

We use your personal data to:

  • Process and manage bookings.
  • Communicate with you regarding your stay.
  • Improve our website and guest experience.
  • Meet our legal and financial obligations.
  • (If you opt in) send you occasional marketing communications, which you can unsubscribe from at any time.

4. Sharing your information

We only share your personal data where necessary:

  • With our booking system provider, SuperControl, to manage reservations and payments.
  • With trusted service providers (such as website hosting or analytics providers) who support our business.
  • Where required by law or to protect our legal rights.

We do not sell or share your data with third parties for their own marketing.

5. Cookies

Our website uses cookies to:

  • Ensure the site functions properly.
  • Understand how visitors use the site through Google Analytics.

You can manage or disable cookies in your browser settings, but some parts of the site may not work correctly without them.

6. How we keep your data safe

We take appropriate security measures to protect your personal data. Access is restricted to authorised persons only, and we work with reputable service providers who comply with UK data protection law.

7. How long we keep your data

We only keep your personal data for as long as necessary to fulfil the purposes outlined above, and to meet any legal, accounting or reporting requirements.

8. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data where it is no longer needed.
  • Object to certain processing (e.g. marketing).
  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

9. Contact us

If you have any questions about this policy or how we handle your personal data, please contact:

Vale Farm Cottages
staying@valefarmcottages.co.uk
Vale Farm Cottages, Lower Chapel, Brecon, Powys, 
LD3 9RE

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.